The Coca Cola Horeca Challenge

As the leading 24/7 beverage partner, Coca Cola constantly explores new ways to invest in the future of food tech – and the €100k start-up challenge is aimed to find the most innovative solutions disrupting the existing ecosystem of the industry.

This year, Coca Cola is calling for startups to bring forward the next big idea that will transform the hotel, restaurant and cafe channel. The purpose of the challenge is to seek solutions that will strengthen and premiumise their offering of unmatched products, services, and customer-centric approach.